Equipment specialist, SAF-Holland is seeking to boost its group sales for the 2024-2030 period by more than 50 per cent with the launch of its new ‘drive2030’ corporate strategy.
The projected figure of €3,000 million will comprise increased group sales of more than €2,500 million, supported by additional sales contributions from acquisitions of at least €500 million resulting in a compound annual growth rate (CAGR) of at least around 8.0 per cent.
The company’s medium-term strategy, launched at a capital markets day on 27 March 2025, has at its core five strategic pillars of customer focus, regional strength, technology as a core enabler, leveraging portfolio and drive growth and operational excellence. This is underpinned by the two cross-cutting themes of ‘People focus’ and ‘Sustainability’.
“We have already achieved the goals of the current ‘Strategy 2025’ at an early stage,” said SAF-Holland Chairman of the Management Board and CEO, Alexander Geis.
“The acquisition of Haldex in 2022 was a real milestone in the company’s history and we will successfully continue the profitable growth path of the last five years.
“We will benefit from a robust and sustainable business model with a very aftermarket business, a broadly diversified product portfolio and an international presence and customer base.
“In recent months, we have further developed the strategy and business model in order to position the company even more strongly as a system supplier in the future and to be able to optimally exploit the growth opportunities arising from the megatrends of urbanisation, sustainability, digitalisation and automation.”
The company’s medium-term strategy is underpinned by a bi-fold growth mentality through specific strategic initiatives and conventional growth in the commercial vehicle market, particularly as a system supplier.
It sees its aftermarket business being strengthened through digital solutions and an expansion of its service network, while adapting products to new areas of application.
This was evidenced by SAF-Holland supplying a truck manufacturer with Haldex disc brakes for the first time since Q4 of 2024.
The truck and trailer components supplier also envisages a significant portion of its sales revenue being generated from related industries, such as agricultural, mining and construction machinery as well as industrial trucks.
In the coming years, it will pay particular attention to increasing efficiency along the entire value chain and consider the issue of sustainability in all facets of its processes, from purchase of materials and services to product delivery.
The company anticipates that, if the planned efficiencies are implemented, combined with a robust after-market business, it will benefit from an adjusted EBIT of 10-12 per cent by 2030.
Member of the Management Board and SAF-Holland Chief Financial Officer, Frank Lorenz-Dietz, said: “In the course of profitable growth, we will gradually increase operating free cash flow.
“This will enable us to further reduce financial debt and make further acquisitions in order to position SAF-Holland even more strongly.”
Earlier this year, SAF-Holland mastered a cold test in Sweden.
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