Brazil-based OEM, Librelato, recently inaugurated a Libreparts office in the city of Fortaleza, Ceará.
The new unit belongs to representative Castro Representações and will sell original parts and components.
The inauguration event was virtual via Librelato’s YouTube channel on 25 November 25 at 9am.
Castro Representações has served the states of Ceará and Rio Grande do Norte for five years as Librelato.
“There are more than 77,000 Librelato vehicles that travel throughout Brazil and we will be pleased to offer many of them the brand’s original parts solutions,” said Adriano Castro, Director of Castro Representações.
“The customer has the option to renew his fleet with original parts and this is excellent. In addition, Libreparts has a completely innovative system that gives customers total freedom and convenience to use the most popular items that are on display in gondolas.
“Due to the pandemic, the parts segment is already heated and our expectation with the new Libreparts is that there will be a significant increase in sales. I can say that we will change the level with this new concept,” he said.
For José Carlos Sprícigo, CEO of Librelato, Libreparts’ proposal is attractive to customers and also to the distribution network.
“This space created within our supermarket-like representatives, where the customer chooses what he needs from parts and accessories, is drawing attention and results in more results and benefits for our customers and representatives,” he said.
To allow stores to always be supplied with the fastest moving parts, Librelato created its own logistical system that speeds up the replenishment of stock in each unit in the shortest possible time. Libreparts stores will always be linked to an authorised representative of the brand, preferably within the resale structure itself. The standardisation of layout and visual, as well as service, is strictly observed in all new units.
