Brazil-based OEM, Librelato, has appointed Simone Lucas Martins as its new CEO.
The March 2025 appointment of Martins is part of the company’s long-term strategic vision, with the aim of strengthening its management and a pursuit of greater efficiency and competitiveness.
Martins, who has worked at Librelato since 2018, replaces Roberto Lopes Júnior, who leaves the company to pursue new challenges.
As CEO, Martins will continue the company’s work of innovation and sustainable growth, maintaining the focus on delivering robust and durable products.
“My goal is to ensure that Librelato continues to evolve with increasingly optimised processes and solutions that meet market needs, always aligned with our culture of innovation, sustainability and valuing people, which are fundamental pillars of the company,” she said.
Aloir Librelato, Chairman of the Board of Directors of Librepar, said Martins’ appointment reflects a move aligned with the company’s future.
“Simone has in-depth knowledge of Librelato’s structure and this will be essential for the company’s management,” he said.
“Her experience will contribute to the search for greater efficiency and competitiveness, further strengthening our market presence. The transition in leadership is part of Librelato’s long-term strategy, which seeks to improve its management and increase its competitiveness.”
In addition to her role as CEO, Martins will continue to serve as Administrative and Financial Director of holding company, Librepar. Her appointment is also seen as strengthening female representation in the road equipment sector, a traditionally male dominated industry.
With more than 20 years’ experience in management positions, Martins built her professional career in national and multinational companies in the automotive, chemical, retail, capital goods and construction sectors.
An accountant with a degree from the Federal University of Rio Grande do Sul, she has worked for organisations such as DHB Componentes Automotivos, Eliane Revestimentos, Empresas Artecola and The Shoe Company.
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