Global logistics provider Rhenus Group has rebranded its subsidiary Blu Logistics LATAM to Rhenus Logistics, enhancing the Group’s Latin American footprint.
The official rebranding follows from the acquisition of Blu Logistics LATAM in 2023, strengthening the Group’s commercial operations across Latin America, particularly in Argentina, Colombia, Ecuador, Mexico, Paraguay, and Uruguay.
This transition to Rhenus Logistics also complements Rhenus existing operations in Argentina, Brazil, Chile, Colombia, and Mexico, while expanding its service portfolio in the LATAM region, particularly in the fields of air & ocean services and warehousing solutions.
The Group sees the unified branding of the two family-owned companies as offering its customers greater consistency, connectivity and access to the Group’s global network and service portfolio.
The rebranding is aligned with, and reflects, the Group’s growth in the LATAM region, as well as its strategic focus on expanding its Air & Ocean division in high-growth markets.
In 2024, the combined operations of Rhenus Logistics LATAM and Blu Logistics LATAM handled over 210,000 TEUs in full container load (FCL) shipments, a 16.67 per cent increase compared to the 180,000 TEUs managed solely by BLU Logistics LATAM in 2023.
Due to its strong ranking in ocean freight Rhenus Logistics is recognised as a leading freight forwarder in the LATAM region and has expanded its regional footprint with new office openings.
In March 2025, Rhenus Brazil inaugurated a new branch in Belo Horizonte, strengthening its presence in key logistics hubs throughout that country.
“For the Rhenus Group this rebranding marks a new era in Latin America and reinforces our long-term commitment to the region,” said Rhenus Group CEO, Tobias Bartz.
“It reflects both our local success and our global ambition.
“We’ve seen remarkable growth and continue to identify strong opportunities across the region.
“This rebranding connects the shared identity of two family-owned companies unifying as one.
“It strengthens our footprint in Latin America and offers our customers greater efficiency, visibility, and the opportunity to grow their business with us, now fully integrated into our global network, portfolio of services and capabilities.”
Rhenus Air & Ocean LATAM CEO, David Kassin, said: “Over 30 years as Blu Logistics we are entering a new chapter as part of Rhenus.”
“Our Blu family has become much stronger now that we are fully integrated and rebranded under the Rhenus name, where we get to fully benefit the global infrastructure, technology, services of the Rhenus Group, while continuing to offer the same local knowledge and trusted relationships with our customers, partners and employees that have defined our continued success in the region.”
Rhenus Logistics will continue to provide a full suite of solutions in Latin America, including air and ocean freight, customs brokerage, warehousing, and project logistics.
Blu Logistics offices will now operate under the Rhenus brand name and benefit from the Rhenus Group’s global infrastructure, systems, and technology.
In other news, Rhenus expanded its management team.
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