US-based OEM, Hyundai Translead, has reinforced its commitment to delivering high quality transportation solutions following its partnership with Fleet Trailer & Equipment (FTE) in January.
FTE, headquartered in Brookside, Alabama, and founded in 2022, will serve as a full-service and aftermarket parts provider for Hyundai Translead.
“We are very excited to partner with FTE and welcome them to our dealer network,” said Hyundai Translead Senior Channel Development Partner, Allison Seol.
“FTE’s reputation for excellence and its strategic location in Alabama make them an ideal addition to our channel. We look forward to working together to serve the needs of our customers in the area.”
The partnership between Hyundai Translead and FTE reflects a shared dedication to addressing the changing needs of the market and delivering innovative solutions that prioritise customer satisfaction.
“We are excited and grateful for the opportunity to represent Hyundai Translead, and look forward to a strong, long-standing relationship,” said FTE CEO, Pres Overby.
“Hyundai has a proven record of building high quality trailers backed by exceptional service.
“FTE has a dedicated, experienced dealer team, state-of-the-art facilities and a solid, customer focused process. Together, this partnership will be strong and tough to beat.”
In other news, the United States Trade Representative has responded to China’s bullish behaviour in logistics.




