As part of his insight into GORICA’s operational philosophy, Domen Bockor, General Manager of Sales & Marketing, said: “Being a market leader in the Middle East, we constantly innovate and adapt our products to meet client and market requirements. Our focus is on increasing productivity, reducing total cost of ownership, and providing exceptional local aftersales support.”
GORICA is committed to innovation and customer satisfaction. Bockor emphasised the company’s approach to maintaining its market leadership by focusing on key aspects like productivity, design and support.
This strategic choice of materials ensures each tanker or silo is perfectly suited to the demands of the industries it serves, from oil and gas to waste management. For instance, GORICA acid tankers are designed for the safe transport of corrosive substances like hydrochloric acid, demonstrating GORICA’s commitment to safety and efficiency.
GORICA’s local and international market
In a discussion about GORICA market influence and strategy, Bockor provided an insightful overview of the trailer builder’s primary operational focus within the Gulf Cooperation Council (GCC).
“Our core local market spans the United Arab Emirates, but our reach extends broadly across the GCC, where there is a significant demand for our specialised transportation solutions,” he said.
According to Bockor, the leading markets within the GCC that have shown robust growth and demand for GORICA’s services include the Kingdom of Saudi Arabia, the UAE, and Oman. This strategic positioning allows GORICA to effectively serve these critical sectors, reinforcing its status as a leader in industrial transportation solutions across the region.
Further broadening its horizon, GORICA has recently tapped into the Commonwealth of Independent States (CIS), targeting markets in Azerbaijan, Armenia, and Kazakhstan. This expansion not only diversifies GORICA’s market base but also showcases its ability to adapt and respond to the unique logistical and infrastructural challenges presented by diverse geopolitical landscapes.
GORICA’s competitive portfolio
GORICA’s extensive portfolio in the tanker and silo industry is meticulously designed to cater to a wide array of industrial needs, emphasising versatility and specialised functionality. Their offerings are strategically divided by target industry, ensuring that each vehicle is optimised for its specific use.
For the oil and gas sector, GORICA supplies acid tankers and cement and barite bulker tankers, including the innovative Tripod (3×700 cft) Cement silo semi-trailer, designed for complex logistical operations. In the realm of dry bulk transportation for the construction industry, their cement bulk tankers stand out for their efficiency and durability.
The perishable goods sector benefits from their stainless-steel milk and water tankers, along with aluminium bulk tankers for animal feed and flour, demonstrating GORICA’s commitment to maintaining the integrity of sensitive products.
Additionally, the waste management industry has seen significant enhancements with the introduction of specialised equipment like vacuum, jetting, combination tankers, and super suckers, catering to the growing demands of urban sanitation and environmental management.
The surge in fracking activities has also increased the demand for their acid tankers, particularly from major international companies in the oil and gas industry, showcasing GORICA’s capability to respond to industry trends and customer needs with precision-engineered solutions.
Competitive edge and market leadership
GORICA’s tankers and silos stand apart in the market due to their stringent adherence to international safety standards. GORICA leverages European design principles, expertly adapted to meet the unique demands and challenges of the Middle East and Africa (MEA).
This commitment ensures that all products meet or exceed the rigorous requirements of global regulatory bodies. As Bockor said: “We strictly follow international safety standards, European design adapted to Middle East and Africa markets.”
Recognising the unique needs of different markets, GORICA customises its products to align with the specific road regulations and climatic conditions of the Middle East and Africa.
“Being a market leader in all these segments in the Middle East, we constantly innovate and adapt our products to meet client and market requirements,” said Bockor.
This localised approach not only enhances functionality but also ensures longevity and reliability in harsh environments.
Latest developments in GORICA’s portfolio
GORICA has recently expanded its tanker and silo offerings with the launch of the 3×80 BBL chemical blender/mixing tanks, specifically designed for the demanding and ever-changing needs of the oil and gas industry. This latest innovation highlights the company’s commitment to providing solutions that meet the precise needs of their clients in various sectors.
In response to GORICA’s clients need for more sustainable and cost-effective solutions to grow and support their businesses, Bockor said the company is focused on creating. “Our focus is on more lighter weight products and total cost of ownership analysis where clients do not look only at price, but performance, productivity and total cost of ownership.”
Fast Fact
GORICA Group is focused on the development of lighter-weight trailers as well as Total Cost of Ownership (TCO) analysis so that operators and heavy equipment owners benefit from the solutions that yield optimal performance and productivity gains.
Image: GORICA.
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