B2B Marketers should look to a Challenger mindset to support a winning marketing strategy

B2B Marketers should look to a Challenger mindset to support a winning marketing strategy
marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of marketers.
Dutch heavy equipment specialist, Broshuis, is launching its latest PL2 pendle axle semi low loader range.
Dairy co-operative, Fonterra, has agreed to sell its China farms after successfully developing the farms alongside local partners.
German OEM, Schmitz Cargobull, has released financial results for the period 1 April 2019 to 31 March 2020.
Belgium OEM, LAG Trailers, has released a new 30′ tipping container chassis as well as other product updates.
The OEM hosted a virtual press conference on 25 September due to Covid-related constraints where Board Member İffet Türken spoke about Kässbohrer’s 2019 results, 2020 updates, its continuing investments, recent digital upgrades, launch vehicles and Trailer Innovation 2021 Award nominee vehicles that are engineered aligned with the recent technologies.
Oliver Bange has been appointed Vice President of TIP and PEMA Central Europe.
Global supply chain business, CEVA Logistics, is opening a new office in Almaty, Kazakhstan, which will serve clients from across the region.
For many fleet managers and commercial truck owners, gross vehicle weight determines the class that their trucks may legally operate. The heavier the truck, the higher the class and the more restrictions are applied. Champion’s customers like the North Carolina Department of Transportation benefit significantly from a lighter class for shorter hauls using less fuel, and heavier loads are easily lifted without all the extra weight.