Beauty retailer, Sephora, has appointed DHL Supply Chain as its lead UK logistics provider for the next five years.
DHL will be responsible for warehousing, eCommerce fulfilment and Sephora’s UK transport network, supporting the company’s retail growth strategy.
As part of the partnership, Sephora and DHL will launch a new omni-channel Distribution Centre in Coventry. The multi-user facility, entirely powered by renewable electricity, is DHL’s first operationally carbon-neutral new build site in the UK. It is also DHL’s most sustainable site in Europe in terms of green energy and sustainability.
“Sephora’s relaunch was a major moment for UK retail and the iconic brand has made a huge impact in a short space of time,” said Managing Director, eCommerce & Retail, DHL Supply Chain, Natalie Frow. “Our team is delighted to be working with a business so open to collaboration and innovation, that shares our values for driving sustainable logistics and being a great place to work.”
DHL’s Digital Manufacturing division has developed tailored, in-house solutions based on Sephora’s needs and its specialist knowledge of the beauty industry. DHL is deploying pick assisting robots to support fluctuating demand, while maintaining high quality control. Each order will be quickly and efficiently picked and packed across a high number of SKUs.
“The transition of our supply chain to this state-of-the-art facility is an absolutely pivotal project that underpins our UK expansion,” said Sephora UK Managing Director, Sarah Boyd. “It is critical to us that we ensure our growth is sustainable, as we reduce our carbon footprint and provide an excellent working environment for our teams in the warehouse.”
In other news, Dachser, has put a new warehouse into operation at its Dutch site near Rotterdam.