The mother of all deliveries

With American Mother’s Day around the corner, transport providers in the US are bracing for an estimated 25 million kilograms of fresh flower deliveries on the day.

Nearly 70 per cent of all florals move during a three month period – beginning with Valentine’s Day and culminating with Mother’s Day – causing a 3,000 per cent jump in truckload demand compared to the rest of the year. This makes temperature-controlled services a hot commodity.

“A huge swing in demand for temperature-controlled capacity is not something many logistics companies could tackle,” said Vice President, Temperature-Controlled & Flatbed for transport company, C.H. Robinson, Mike Moyski. “With florals, the clock on freshness runs down quickly.”

This surge in demand over a short period of time adds to the challenges shippers already face with a product that is globally sourced, perishable and relies on a dependable supply of temperature-controlled transportation and storage. With 7-10 million boxes of flowers moved annually, C.H. Robinson has one of the largest temperature-controlled capacity networks in North America.

The company is helping shippers navigate a surge in temperature-controlled freight leading up to Mother’s Day, with a combination of temperature-controlled air, truckload and less-than-truckload services as well as a warehouse and distribution network.

“Last year floral industry sales surged to $8 billion dollars in the U.S. – up 48 per cent since 2018,” said the President of  Robinson Fresh, Jose Rossignoli. “As the sector continues to expand, C.H. Robinson is excited to leverage our temp-controlled air, consolidation and surface transportation expertise and scale to support that growth.”

The full journey of a Mother’s Day bouquet:

  •  Direct from the field, florals are delivered to one of C.H. Robinson’s Latin America facilities where they are flown  directly to Miami. The flowers are immediately cooled to 1 degree celsius to prevent them from blooming.
  • They are transported to a 4,500 square metre temperature-controlled warehouse at the Miami International Airport where 90 per cent of all imported florals travel through.
  • After inspection, they go a C.H. Robinson floral facility for labelling and air-cooling.
  • Once package, the florals are loaded from the tarmac to trucks and continue on through C.H. Robinson’s temperature controlled network to more than 7,500 retail customers.

In other news, DHL Supply Chain has announced major changes to its international leadership team.


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