Brazil-based OEM, Librelato, participated in one of the largest agribusiness fairs in Brazil, the Bahia Farm Show, between 6-10 June.
The Bahia Farm Show has been held since 2004 and emerged with the aim of putting western Bahia on the radar of large companies, producers and entrepreneurs from different areas.
Participating in fairs and events is one of the marketing practices that are part of Librelato’s strategic planning, with the objective of promoting the brand, exposing its products and services, listening closely to customers and keeping a close eye on market news.
It was for these purposes that Librelato attended the 17th edition of the Bahia Farm Show in Luís Eduardo Magalhães (BA) this year.
Following the event sales results were positive, with the sale of 250 pins, whose contracts amounted to $34 million BRL (approx. €6.5 million).
Librelato Northeast Region Commercial Consultant, Aloir Schickmann, said the company’s participation in the fair is significant and reaffirms the importance of agribusiness as a major driver of the company’s sales.
“Being in contact with customers in this segment motivates us to seek increasingly innovative solutions for this audience,” he says.
“It is worth remembering that some of Librelato’s main customers are in this segment, which reaffirms the importance of agribusiness to boost the company’s sales.”