Danish transport and logistics company, DSV, has entered a strategic partnership with British fitness community and apparel brand, Gymshark, to support its ambitious growth strategy.
Under the agreement, DSV will play a key role in providing international multimodal transport solutions for Gymshark in an attempt to help it meet growing international sales, complex supply chain requirements and customer expectations.
The strategic partnership will also provide consolidation of Gymshark’s shipments under one forwarder from manufacturers in nine origins to distribution centres across the UK, Belgium, Australia, Canada and the US.
DSV UK Managing Director, Air & Sea, Morten Landry, said the company is thrilled to be entrusted with supporting Gymshark in the next phase of its growth story.
“It became apparent early on that Gymshark and DSV shared several synergies and were aligned in drawing on our combined expertise to achieve the best possible results,” he said.
“As Gymshark’s business grows, its supply chain requirements have become increasingly complex, placing additional emphasis on the need for robust logistics services.
“DSV’s operational expertise, global capabilities, infrastructure and IT solutions will provide reliability and visibility across Gymshark’s entire supply chain.
“I hope this marks the start of a long-standing partnership.”
Gymshark Sourcing Director, Zac Singh, explained that DSV’s understanding of the Gymshark brand and values led to the agreement.
“Whenever we are looking for any partner, it’s always so important that they ‘get us’, our brand and our values,” he said.
“When it came to logistics, DSV not only have the credentials, but from the moment we met it was clear they understood how we operate as a brand and were completely on the same page.
“We’re looking forward to an excellent working partnership with them as our global logistics and transport supplier.”