Great Dane announces acquisition

US-based OEM, Great Dane, has expanded its dealer network.

Cox Automotive has acquired Trudell, the parent company of Trudell Trailer Sales and majority owner of Northeast Great Dane.

The transaction includes the purchase of Trudell Trailer Sales, the exclusive dealer of Great Dane trailers in numerous upper Midwest and Northeast locations.

Trudell Trailer Sales specialises in new and used trailer sales, aftermarket truck and trailer parts, graphic design, and installation, as well as trailer service capabilities, including mobile service.

Trudell Holdings acquired majority ownership of Northeast Great Dane in 2017.

“This is a very exciting announcement as Cox Automotive joins Great Dane’s world-class dealer network,” said Rob Ulsh, VP of Dealer and International Sales for Great Dane. “This move will elevate the level of product offerings and aftermarket services available to Trudell Trailer Sales and Northeast Great Dane’s valued customers in a wide geographic footprint.”

With the acquisition, Cox Automotive will open an entry into a new adjacency for Cox Automotive Mobility Fleet Services that will add to its existing mobile trailer service operations, delivering new products and services to its customers. The company plans to deliver both maintenance and parts support for trailers sold at the dealership, as well as the semi-trucks transporting them.

“Cox Automotive is driven to keep the world’s fleets moving efficiently, safely and sustainably, and this acquisition delivers on that promise with adjacency market expansion that will continue to fuel our growth and leadership,” said Steve Rowley, President of Cox Automotive. “Our customers are at the center of everything we do, and we will look to leverage our collective strengths with Trudell to provide fleet service and maintenance excellence.”

Through the acquisition, Cox says it will integrate all Trudell Holdings and its team members into the Cox Automotive Mobility Fleet Services line of business. Great Dane leadership says the acquisition is a great fit, one that will increase services for Northeast Great Dane’s committed customer base.

“We welcome Cox Automotive as the majority owner of Great Dane’s largest independent dealer group covering two important regions: the upper Midwest and Northeast,” said Chris Hammond, EVP of Sales for Great Dane.

“We have a strong track record of high-quality sales and support with Trudell Trailers and Northeast Great Dane, and look forward to their continued success.”

In other news, Great Dane wins TTMM safety awards.

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