British rock band, Coldplay, has partnered with DHL to ensure a more sustainable world tour.
The Music of Spheres world tour will take Coldplay to eight different countries across Europe and South America.
Coldplay aims to achieve a 50 per cent reduction in carbon emissions compared to its last tour.
“As leaders in our industries, it is our responsibility to lead the change but also inspire and facilitate sustainable solutions for other businesses and brands,” said Deutsche Post DHL Group Communications Executive, Monika Schaller.
DHL will deploy a series of solutions including Bio-LNG and electric vehicles for land transport.
As for Coldplay, the band will also introduce a range of initiatives to reduce emissions including a mix of renewable energies for performances, captured kinetic energy from the fans as they dance as well as the offer of planting a tree for every ticket sold.
DHL has long been committed to reducing emissions with a pledge to achieve net zero emissions by 2050 and a roadmap sub target in 2030 that will see it meet 30 per cent of its fuel requirements with sustainable fuel and invest 7.0 billion euros in sustainable fuel and technologies.
The tour has commenced in France where it will then head to Belgium and the UK before crossing the ocean to Brazil in September.