US-based OEM, Wabash, has unveiled its first rebranded trailer.
Wabash President and CEO, Brent Yeagy, said the company had been looking forward to the unveiling.
“Our family of brands is stronger together and it’s exciting to see this vision brought to life on our trailers today,” he said.
The rebrand follows other key milestones in Wabash’s strategic growth, including leveraging its management system to scale excellence, reorganising into a customer-centric operating model and aligning the company’s financial reporting structure with the new organisational design and go-to-market strategy.
“The entire city of Lafayette joins Wabash in celebrating today,” said Mayor, Lafayette, Tony Roswarski.
“The new blue Wabash logo is a sign of Wabash’s continued commitment to innovation and community, and we are so glad that Wabash calls our great city of Lafayette ‘home.’”
Wabash’s entire line of van trailers, platform trailers, tank trailers, truck bodies, process systems, and parts and services are also schedules to be rebranded with the new Wabash logo by the end of the year.
In other news, Wabash shipped more than 45,000 new trailers in 2021.