XPO Logistics names new company identity

XPO Logistics has announced a new company identity for the spin-off of its tech-enabled brokerage platform.

The spin-off has been named RXO to reflect the company’s commitment to provide reliability multiplied by outperformance.

XPO Logistics intends to separate its asset-based less-than-truckload business from its asset-light brokered transportation platform. By creating two independent brands, the company is expecting vast growth aspects in North America.

XPO Chairman, Brad Jacobs, introduced the company to the transport and logistics industry.

“Our spin-off now has a name — RXO — bringing it one step closer to becoming a standalone industry leader,” he said. “Our best-in-class truck brokerage business will be the keystone of RXO’s asset-light platform, poised to continue to take share of a growing market.”

RXO’s largest component will be truck brokerage, with complementary brokered services for managed transportation, last mile logistics and global forwarding.

XPO President, North American transportation, Drew Wilkerson, has been named as RXO’s CEO. He said the new brand will reflect XPO’s outstanding performance.

“The new brand embodies our competitive positioning of reliable outperformance, propelled by multiple tailwinds,” he said. “RXO will launch with a widely adopted digital platform that gives shippers and carriers the automation they demand.

“I’m excited to lead our team to even greater achievements as a tech-enabled pure-play.”

Usage of the RXO name and its brand components will become effective upon its launch, which XPO expects to complete in the fourth quarter of 2022.

In other news, XPO Logistics expanded its use of sustainable biofuel as part of its partnership at the 2022 Tour de France.

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