UPS to supercharge digital transformation

US-based logistics company, United Parcel Service (UPS), has created a new executive position to drive more innovative, agile and flexible tech and industrial engineering solutions.

Bala Subramanian has accepted the newly created roles of UPS Executive Vice President and Chief Digital and Technology Officer.

Effective 18 July, Subramanian will report to UPS CEO, Carol Tomé, and join the UPS Executive Leadership Team.

“Bala will supercharge our digital transformation at UPS, driving new competitive advantages for our customers and partners,” said Tomé.

“He will be laser focused on making it easier to do business with UPS, while giving our employees new tools to unleash even more innovation for our customers.”

In this new role, Subramanian will be responsible for the overall strategy, design, development and execution of UPS’ technology, industrial engineering and digital transformation functions and will be a key driver in growing the business.

Subramanian brings a wealth of experience to UPS, most recently serving as Chief Digital Officer at AT&T, where he and his teams led the digital transformation of employee and customer experiences. His efforts helped to modernise technology and establish an agile and data-driven approach to working across the company.

Prior to AT&T, Subramanian served as the Chief Digital Officer at Best Buy, where he helped lead the company’s turnaround with responsibility for technology, product development and operations across the company’s global e-commerce portfolio. He also served in technology leadership roles at T-Mobile U.S. and Ericsson, earlier in his career.

Subramanian holds a Master’s in Business Administration from Duke University’s Fuqua School of Business and a Master of Science in electrical engineering from the University of Oklahoma. He serves on the board of directors for Cars.com and the Dutch multinational retailer Ahold Delhaize.

In other news, UPS released its Q1 2022 financial results.

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