Steelbro and Howard Porter strengthen support in Australia

Sidelifter specialist, Steelbro, and trailer manufacturer, Howard Porter, are expanding their footprint in Australia with the opening of a strategically located sales and service operation in Brisbane.

Newly appointed Business Development Sales and Service Manager, Malcolm Newcombe, will be based in the new Brisbane facility supporting customers across the east coast of Australia for both sidelifter and trailer sales.

The new sales and workshop facility at 130 Benjamin Place, Lytton, Port of Brisbane precinct is well located to increase direct support to customers with good access to the Brisbane Port motorway.

The facility will provide Sidelifter servicing, repairs, and maintenance for all Sidelifter brands and models and will also stock a wide range of genuine Steelbro parts. New Sidelifter sales will also be supported by technical support and training from the Brisbane base.

“We are focussed on increasing customer satisfaction,” said Managing Director, Roy Lombardi.

“The new facility reflects our dedication to increase support and product back up. We are excited to be able to offer, directly, a wide range of services and support for the Steelbro brand to customers in the greater Brisbane area. The new facility also enables us to stock a range of Howard Porter trailers for direct sale into the Queensland market.”

Malcolm Newcombe will join the Steelbro team in early August in the role of Business Development Sales and Service Manager covering the territories of Queensland, New South Wales, and Victoria. Newcombe has more than 15 years of experience within the trailer industry.

“Adding Malcolm to the team with his extensive industry connections at the same time as opening the facility will enable us to deliver our strategy of increased growth and position us as a supplier of choice for customers in the region,” said Lombardi.