Randon announces strategic partnership in Kenya

Platform and tipper sets were recently shipped from Brazil to Kenya to be assembled and commercialised by Randon’s agent.

Randon Implementos signed a strategic partnership with JAP Africa, a subsidiary of Portuguese conglomerate JAP, for the implementation of a CKD (Completely Knocked Down) assembly unit in Kenya.

In the Kenyan market, this new partnership shall include the assembly of semi-trailers in conjunction with the new local partner.

Randon expects continuous growth in terms of market share in the next few years, reaching neighbouring countries such as Tanzania and Uganda.

“Our operation in Kenya is important to the company and is recognised by our customers,” said Randon Implementos General Director, Sandro Trentin.

“East Africa is expanding rapidly as a whole, and we seek to maintain a leading role in this region with consolidated strategic partnerships.”

With a history spanning over 100 years, Grupo JAP started its internationalisation process in 2010 in Angola; it is now present in Uganda, Tanzania and Kenya, and developed its CKD assembly project in Kenya in 2019.

“This is a strategic partnership for Grupo JAP’s project in Africa, meeting the needs expressed by this market and our customers for quality products and services in this segmen,” said Diogo Pinto, Vice President of Grupo JAP.

“Randon Implementos brings not only products that are highly adaptable to the difficult conditions of the territory as well as recognised as premium products by the African market, but also a level professionalism and easy dialog with its teams, all of which has made this partnership possible. Together, we aim to lead the market in the near future.”

During the month of June there was the first of a series of product deliveries, which is the result of the new partnership with JAP Africa. Randon Implementos has been operating in Kenya for 17 years now, exporting approximately 3,000 products during this time.