Golden Truck to penetrate US market: DB Schenker

DB Schenker is set to send its Golden Truck across North America to showcase the logistics company’s transport capabilities.

The European truck operator is widening its US footprint at a time when trucking capacity demand is at an all-time high.

Two DB Schenker drivers, as soon as it is safe to do so due to Covid-19, will use the Golden Truck to tour numerous US states, meet customers and promote the logistics company.

The Golden Truck tour will include virtual coverage showing where the truck goes, its activities and the people that it interacts with. The side of the truck features a blue banner emblazoned with the acronym ‘ACTION’, which encapsulates DB Schenker’s core values of accountability, commitment, teamwork, integrity, ownership and now.

“The Golden Truck is a traveling billboard meant to showcase our Americas trucking capabilities,” said Joe Jaska, EVP Land Transport, Americas Region at DB Schenker, “and our intent to continue building upon the trucking legacy that we’ve already established in Europe.”

With the truck, trailer, and driver in place and ready to roll, DB Schenker’s Golden Truck campaign will officially launch as soon as campaign will launch as soon as it is safe to do so with regard to the Covid-19 pandemic. After the tour, the vehicle will be used to move freight throughout the US.

Jaska said the Golden Truck tour is part of a larger introduction that DB Schenker is making right now in the US trucking market.

“We want everyone to know that we’re here and that we’re eager to grow our US trucking business in 2021 and beyond,” said Jaska.

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