Corporate Social Responsibility (CSR) is at the heart of CHEREAU's strategy according to CEO, Damien Destremau.
CSR, Destremau said, is becoming increasingly important. It is defined by the French Ministry of Ecological Transition as a concept in which companies integrate social, environmental and economic concerns in their activities and in their interactions with stakeholders on a voluntary basis.
Following this definition, society should in theory improve and protect the environment by adopting more ethical and sustainable practices.
“It is not so much a question of producing an annual CSR report to respond to a legal constraint or a call to answer for tenders, as of projecting all CHEREAU employees into an awareness and then an action plan, in order to reduce the environmental impact of the activity, to take actions in terms of ergonomics and wellbeing at work, but also to integrate these notions into the governance of the company,” said Destremau.
“I am aware that this ambitious positioning will take time.
“But as with hydrogen, which today seems essential for the future, great achievements call for vision, courage, commitment and a certain faith in the impossible that can be achieved,” he said.
Destremau is committed to developing a CSR plan in 2021.
CHEREAU, last month, unveiled a new delivery building. It features a modern reception and delivery hall with capacity for three vehicles.