Middle East fleet invests in WABCO telematics

Technology company, WABCO, has signed a landmark deal with Almajdouie Logistics Company in Saudi Arabia to fit 1,200 trucks and 1,400 trailers with advanced telematics solutions and support services.

The implementation of the new solution, according to WABCO, will support Almajdouie’s ambitious digital transformation program, enabling it to increasingly build its business through real-time fleet management capabilities and data-driven insights.

WABCO’s advanced Fleet Management Systems (FMS) will enable Almajdouie to strongly differentiate their customer service and quality. The technology will significantly increase the efficiency of both its fleet and back office operations, cut operating costs, helping meet increasingly stringent regional legal requirements and boosting driver and cargo safety.

“For years, Almajdouie has been using a basic track-and-trace solution to pinpoint the whereabouts of its fleet,” said Almajdouie Logistics Heavy Lift General Manager, Eyad Hamzah Arafah.

“In today’s increasingly competitive and connected logistics market, that is no longer enough.

“As operating costs, particularly for fuel, continue to rise, we wanted more control over both our fleet and cargo while simultaneously raising the efficiency of our drivers and our back office to better service our customer base. The new solution will also enable us to further boost our stringent safety requirements, which is our number one priority,” he said.

After a thorough market study, Almajdouie selected WABCO as its partner of choice. As part of the agreement, WABCO’s advanced  TX-GO 2 on-board computers will be fitted in all Almajdouie trucks. Installed behind the dashboard, TX-GO 2 is connected to the CAN bus. The solution delivers advanced fuel management capabilities, cargo and temperature monitoring, trend reporting and driver authentication and driver scoring.

The Almajdouie trailers, for their part, will feature WABCO’s robust TX-TRAILERGUARD telematics device, which will be connected to various peripherals and sensors to monitor cargo weight compliant with the new legislation. In this way, dispatchers in the back office will be able to easily manage, track, and control their designated trailers remotely.

“WABCO offers one of the widest and most complete portfolios in the sector, combining solutions for trucks, trailers and the back office into one single ecosystem,” said Arafah. “Other key considerations in the selection included the extensive ECO program and smooth integration with our existing TMS and ERP systems.”

Almajdouie expects the new telematics solution to support its ambitions around leaner, greener and safer operations. The combined truck and trailer solution will help the company gain real-time visibility of its fleet and cargo, enabling it to deploy vehicles and trailers to their maximum capacity as well as increase vehicle uptime.

Almajdouie is reported to be the second largest logistics company in the Middle East to choose WABCO solutions. WABCO has been helping Saudi Arabia-based Almarai – one of the world’s biggest dairy companies – to future-proof their fleet. With this new agreement, WABCO is significantly strengthening its foothold in the fast-growing MENA logistics market.

“We are honoured to welcome a market leader like Almajdouie Logistics as a greatly valued customer,” said Peter Bal, Business Leader Fleet Solutions EMEA at WABCO. “We are confident that our solutions will boost their ambitious digitisation journey and will enable them to take their already highly rated customer services to the next level.”

(Image: Suzanna Perrier, WABCO’s Regional Sales Leader Digital Customer Services (DCS) EMEA, Almajdouie Logistics’ Heavy Lift General Manager, Eyad Hamzah Arafah and Osama Mohamed Zeid, Account Manager WABCO DCS Middle East at the signing ceremony.)

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