Welsh business, Castell Howell, is promoting the UK Government's 'Stay Home, Protect the NHS, Save Lives campaign' communications through new impactful livery on their rigid vehicles built by Gray & Adams.
Castell Howell supports its customers in the care sector as well as the National Health Service (NHS).
From rural beginnings in 1988, Castell Howell is Wales’ leading independent food service wholesaler, servicing the length and breadth of Wales, the Border Counties and the South West of England.
Castell Howell, according to Gray & Adams, has always been passionate about supporting the community and engaging with the younger generation, having launched a livery initiative a few years ago as a new way of engaging schools, young people and local communities. The initiative was a competition for schools to enter, with pupils designing the livery for several Castell Howell vehicles, one of these won ‘Livery of the Year’ at the Temperature Controlled Storage and Distribution (TCS&D) Awards in 2018.
Though the country-wide schools competition had been set to run in 2020, the Covid-19 crisis meant that this was placed on hold. In searching for something that they could do to support communities throughout the crisis, Martin Jones, Director of Transport Operations, hit upon the idea of sharing the current Government advice and messaging on Covid-19 on the livery of some key vehicles in their fleet.
“At Castell Howell, we feel that we still have a responsibility and a role to play as a business in what’s happening across the UK at the moment,” said Jones.
“Though we’re facing many challenges in our own business, we are doing what we can to make a difference, no matter how small, in spreading these vitally important messages to communities.
“The message from Central Government and Councils is stay home, protect the NHS and save lives. We wanted to support this three-pronged approach and take those three messages to local communities, through our reduced fleet. Our vehicles are still active in suppling essential support to customers in nursing and care homes, as well as the NHS. Though it’s a small gesture, we wanted to make sure that anyone out on the roads gets a subtle reminder to stay at home and help to support our NHS.”