Walmart confirms competitive on demand strategy in Mexico

Walmart de México y Centroamérica claims to be the only retail company ready to deliver more than 12,000 technology and home products in under three hours.

The strategy, which Walmart has dubbed ‘on demand, is reported to break paradigms and reach customers faster.

Walmart Mexico customers can order products such as laptops, mobile phones, televisions, irons and many other household and electronics items online (only applicable for merchandise of certain sizes) and arrange for delivery within hours rather than days. There is also the option pick up the merchandise from one of 277 Walmart stores nationwide.

“At Walmart in Mexico and Central America we will continue to reinvent the rules of retail, since we are convinced that combining the best of the digital world with physical stores will generate great benefits for our customers,” said Walmart Mexico and Central America Deputy Director of Corporate Communication, Gabriela Buenrostro. “With on demand we can be closer to Mexican families, delivering the merchandise they are looking for much faster.”

In 2019, Walmart de México y Centroamérica announced an investment of $20.013 million MXN (€908,712,942) of which 13 per cent is intended to improve technology and infrastructure for e-commerce. The company also opened two distribution centres dedicated to e-commerce this year in Guadalajara, Jalisco, and Monterrey, Nuevo León.

Earlier this year, Walmart tackled Amazon on last mile strategy.

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