Equipment specialist, SAF-Holland, has acquired Stara Group – a distribution company for trailer components in Finland and Sweden.
The Group's companies based in Finland and Sweden specialise in the distribution of axle and suspension systems for trailers in the original equipment and aftermarket segments. With this acquisition, SAF-Holland is strengthening its position in Northern Europe with the aim of further expanding its market share in this region.
The purchase price is reportedly in the low tens of millions. The Stara Group employs around 20 people and generated sales of just over €10 million in the past financial year. The company has been included in the consolidated financial statements of the SAF-Holland Group as of the date of the acquisition's closing.
The Stara Group was previously the distribution partner of the SAF-Holland Group in Finland and Sweden, focusing primarily on axle and suspension systems for trailers. In addition, the Group has an aftermarket network in the region with a total of 3 outlets. Stara also sells third-party truck and trailer products to a lesser extent.
Through this acquisition, SAF-Holland aims to strengthen its brand awareness in Northern Europe. With Group-owned sales and service companies having a broader and more intensive coverage of the Finnish and Swedish markets, the Group is also aiming to expand its market position even further and gain additional market share.
“Proximity and direct access to our end customers is a key success factor in our industry,” said SAF-Holland CEO, Detlef Borghardt.
“The comprehensive customer base and established Stara network offer us an ideal starting point for addressing the Nordic market using our entire product portfolio even more effectively in the future.
“By focusing on the SAF-Holland product range, we intend to further deepen the penetration of this important market and expand our market share,” he said.
President EMEA and CPO Alexander Geis added: “The acquisition of Stara will secure our business in Northern Europe for the long-term. By insourcing our sales activities, we are increasing our share of added value as well as our profitability. The resulting prospects in the aftermarket business are also important to us, as many of our trailer customers have a large installed base of SAF-Holland products, which opens up considerable potential for us in terms of supplying our fleet customers.”
(Image: SAF-Holland President EMEA and CPO, Alexander Geis.)