CEVA appoints new CCO

Global supply chain business, CEVA Logistics, has appointed Laurent Binetti as its new Chief Commercial Officer.

After starting his career in the retail industry, Binetti subsequently spent 20-plus years with Dell, where he held several senior commercial positions in Switzerland and the UK with an EMEA scope. During his time at Dell, he reportedly expanded the company's presence into new geographies and developed new products and services. Recently, he has led several start-up initiatives, helping young entrepreneurs to structure their go-to-market strategies. He holds an MBA from the University of Neuchatel, Switzerland.

Binetti brings a wealth of experience in developing and managing different sales channels, from small enterprises to leading global multinationals.

“We are very happy to have Laurent with us and we warmly welcome him to CEVA Logistics,” said CEVA Logistics CEO, Xavier Urbain. “He will bring different and exciting views on how to bring our commercial and business development activities to the next level.”

Binetti will be based at the CEVA Logistics head office in Baar, Switzerland and he will be part of the Executive Board.

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