XPO Logistics adds AR to last mile experience

US-based logistics business, XPO Logistics, has announced the planned addition of augmented reality (AR) to its Ship XPO consumer self-service platform.

According to XPO Logistics, shoppers will use the visualisation technology prior to the delivery of heavy goods to determine the ideal placement of items like beds and appliances in their home.

“Augmented reality is another innovation that our retail and e-commerce customers can offer to consumers, providing more control over the shopping experience,” said XPO Logistics President, Troy Cooper.

“The technology creates a virtual image of how an item will look in a given room, dramatically decreasing the likelihood of returns. Augmented reality enhances the efficiency of the entire last mile process, reducing time inside the home and the risk of product damage,” he said.

XPO Logistics expects its visualisation technology to be available throughout the US via Ship XPO later this year. This announcement follows the company’s recent addition of voice integration technology to Ship XPO, giving consumers the ability to track their purchases throughout XPO’s last mile network using Amazon Echo or Google Home.

In September 2017, XPO announced a major expansion of its last mile network that will position a total of 85 hubs within approximately 90 per cent of the US population this year. In February 2018, the company announced new last mile operations in five European countries.

Earlier this year, Global Trailer investigated the technology behind trendy mobile apps that are challenging the traditional notion of load management, navigation and truck driver education.

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