Chinese enterprise embraces blockchain alliance

Chinese e-commerce company,, has joined the Blockchain in Transport Alliance (BiTA) to optimise its supply chain and accelerate growth.

Logistics arm of, Jingdong logistics, hopes to share its experience and applications around blockchain technology with global freight giants, including UPS, FedEx, Penske, Schneider National, YRCW, Echo, Globaltranz, CH Robinson and SAP, according to BiTA.

The company will use the technology to optimise supply-chain flow through advanced technology, enhancing cross-border logistics and communications, and to promote cooperation and collaboration in the industry.

Jingdong Logistics is reportedly the first Chinese domestic logistics enterprise to join the alliance, but connecting to other global freight partners is important as accelerates its growth.

“We are excited about our collaboration with and the significant influence they play in the Chinese retail market,” said BiTA Managing Director, Craig Fuller.

“The firm's embracing of blockchain technology is a testament to their forward thinking and constant focus on innovation. Their membership in BiTA is further validation that the Alliance is creating a global framework for freight collaboration and standards.

“Supply chains are truly global and we are humbled and excited that has entrusted BiTA and its membership with its support and partnership,” he said.

Last month, BiTA agreed to keep blockchain standards open, calling it a victory for the transportation industry.

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