Wabco launches new spare parts brand

Belgian company Wabco has launched a new range of budget spare parts that will be marketed under the brand name ProVia.

“ProVia helps workshops and fleet operators serving the commercial vehicle industry to bridge the gap between low-end budget parts which can often fall short of quality and reliability expectations and the higher investment required for premium level aftermarket parts for trucks, buses and trailers,” the company announced.

ProVia currently features a portfolio of more than 40 individual products in four of the aftermarket’s most popular replacement categories, including brake pads, coupling heads, relay valves and tubes.

Drawing on Wabco’s global manufacturing and distribution network for aftermarket parts, ProVia is projected to feature budget part alternatives for more than 25 additional product categories by the end of 2017.

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