Hiab announces change to executive team

Hiab has appointed Sebastian Poccard as Senior Vice President, Sales and Markets.

As of February, Poccard is expected to “drive sales and services excellence” as well as develop dealer management relations and related structures within the Hiab corporation.

He will report to Hiab President, Roland Sundén, and be part of the company’s executive team.

Poccard joins Hiab from Swedish company Husqvarna, where he has held several senior managerial positions globally, including construction product sales as well as distribution development.

“Sebastian is an experienced leader with a successful track record of growth and the ability to drive cultural change to achieve high performance,” commented Sundén.

“I am extremely happy to welcome Sebastian – he will be a strong addition to the Hiab executive team. At the same time I want to thank Carl Gustaf Göransson, who previously held the position, for his contribution and wish him the best for the future.”

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