SSAB appoints new representative in India

Swedish steel manufacturer, SSAB, has announced a new partnership with Indian company Ador Fontech Limited (ADFL), which will represent SSAB's Hardox Wearparts brand in India.

“The Indian sub-continent is an extremely important market for SSAB,” said Jesper Gordon, Director Wear Services, SSAB APAC. “Integrating SSAB’s knowledge of applied wear and Hardox product range, which complement Ador Fontech’s portfolio of products and services, will be of great added value to the customers of the Indian sub-continent.”

According to R Krishna Kumar, Ador Fontech’s Senior General Manager – WR Alloy, the partnership with SSAB is a huge opportunity for the company. “We are very pleased to partner with a global player like SSAB. The strong brand recall of Hardox helps us to offer multivariate solutions to the industry,” he said.

“By joining hands with SSAB as a Hardox Wearparts centre, we are able to offer our clients the best-in-class solutions with the advanced technical support from SSAB.

“SSAB has helped Ador with the application details of Hardox. Ador is now able to target applications with Hardox in the aftermarket – cement, mining, raw material handling, steel plants and power plants etc. with much more confidence.”

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