US axle and suspension expert, Hendrickson, is celebrating its 100th anniversary by launching a new corporate communications campaign titled ‘Solutions Through Innovation’.
The campaign, which is set to be launched in 2014, is based on a number of new initiatives – including ‘Making Payload Payoff’, ‘Turning Down Time into Drive Time’ and ‘Making Down Time Up Time’.
“We will implement product messaging and images designed to show the versatility and benefits of Hendrickson’s expansive product portfolio,” said Mark Slingluff, Director of Marketing and Communications at Hendrickson.
“Our message to the OEMs, fleets and end users is that Hendrickson understands the heavy-duty trucking industry and the challenges it faces every day. As trucking’s second century begins, Hendrickson is poised to supply ‘Solutions Through Innovation’ by drawing on our legacy of superior design, quality manufacturing and superb customer service and to deliver lightweight, durable suspension systems and components required to carry freight through commerce centers all over the globe.”
Magnus Hendrickson founded the Hendrickson Motor Truck Company in 1913, laying the foundation for the development of a global suspension expert. The new campaign is now meant to build on that legacy.
“Hendrickson realizes in today’s competitive industry we cannot rest on our past 100 years of success. We must continue to develop innovative products that provide value to the end user and ensure our future,” the company stated.