New Hiab strategy for 2013

Hiab, a division of Finnish corporation Cargotec, has announced a new strategy for 2013 that will see the Scandinavian manufacturer of cranes, truck-mounted lifts and tail lifts put customer service and profitability first.

“Our goal is to provide better customer satisfaction than any other player in on-road load handling. We will continue to provide customers with Hiab products that are durable, high performing and easy to use,” said Hiab's President Axel Leijonhufvud. 

“In 2012, we laid the foundations for Hiab's future. Our main drive was to improve profitability – an improved operating profit without restructuring costs shows that we made good progress. Profitability will continue to be our priority. Despite a challenging competitive situation, we were able to improve supply chain efficiency, build production flexibility, increase delivery volumes and develop our working practices.

“We took a strategic step in July when we informed of expanding our presence further in the Chinese load handling market through a joint venture with Sinotruk. We will move forward during 2013: this will be a year of transition, with Hiab operating more independently from Cargotec than before.”

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