V.Orlandi’s competitive edge

From the December 2011 issue.

For Gianpietro Mascialino, CEO of Italian fifth wheel specialist, V.Orlandi, client value equates to competitive edge.

Fiercely maintaining and nurturing close business relationships to stay ahead of tough competitors requires focus and dedication. But, for Gianpietro Mascialino, CEO of Italian fifth wheel specialist, V.Orlandi, client value equates to competitive edge.

Despite the doomsayers, there is a lot to celebrate about Italy’s economy. And, in no small part, this is due to the strength and sustainability of often family-run manufacturing enterprises that have ridden out more than their share of political upheavals and economic rollercoasters. It is a resilience that requires the agility to capture and keep both existing and prospective markets. Such consistent understanding and application of such market experience emanates from a company such as V.Orlandi.

This family business based in Brescia – a picturesque commune nestled between the Alps and the river Po’s plains – specialises in the manufacture of couplings, fifth wheels, kingpins and landing gear. The current encumbent of the CEO’s chair, Gianpietro Mascialino, 45, has steered the company into not only holding its own in the tough European market, but also into becoming a global force in the trailing equipment market since he took the reins in his mid-20s. In an exclusive GT interview, he talks about maintaining a competitive edge in a harsh business environment and reveals why personal relationships are critical for successful business negotiations.

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