Meritor: The big picture

From the June 2012 issue.

Meritor's Bill Wakefield opens up on the kinds of impact decision-making he encounters on a daily basis.

Bill Wakefield, the creative mind behind Meritor Trailer Products’ Strategy and Product team, has long understood that ignoring change can put a financial strain on a company’s future; and that the cost of technology isn’t simply calculated by looking at the cost in isolation. “You also have to consider the impact on the business as a whole,” he says. “The solution is to look beyond the list price and focus on the total cost of ownership (TCO).”

In an exclusive interview, Meritor’s trailing equipment expert reveals that only a big picture view – including initial purchase price, maintenance, technical service and support, networking and training – can help a business assess the true value of new technology.

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