Utility with new video marketing campaign

From the June 2015 issue.

After a prototype tall-bottom-rail van trailer caught the industry's attention at the Mid-America Truck Show in March, Utility has now launched a new video marketing campaign that also explores the company's history.

Available via the company’s Youtube Channel, the four new videos feature the 4000D-X Composite dry van as well the 3000R model, but also portray the company itself and explore its history.

“We are utilising video as a means to provide our customers and dealers an in-depth visual look at our trailers and the history behind each model,” said Larry Roland, Director of Marketing for Utility Trailer Manufacturing.

“The new dry van video allows the audience to learn more about how we’ve advanced old composite plate trailer design, and the new reefer video further highlights the unique features that make Utility’s 3000R the number-one selling reefer trailer in the Americas since 1994.”

In addition to the dry van and reefer product videos, Utility has released a new corporate video and “Heritage” video documenting four generations of leadership and the company’s past, current and future of building trailers, Roland added.

“We plan to produce more informative product videos in the near future to better educate the industry on the important features and benefits each trailer spec provides.”

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