How to craft a B2B marketing strategy for 2021

From the September 2020 issue.

Many B2B companies are now considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.

To support marketers in their efforts, Prime Creative Media undertook a survey in May 2020 asking 2,221 Business Leaders across multiple B2B industries about their most trusted sources of industry media, as well as what had the greatest influence on their buying decisions.

This complimentary resource offers guidance on how to use these insights to guide marketing investment decisions in 2021. Simply fill in your details to download this resource.

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