China’s trailer market: Generation shift

From the December 2011 issue.

China’s buoyant economy has entered a phase of consolidation and re-tooling as it is outpacing the age of mass production.

China’s buoyant economy has entered a phase of consolidation and re-tooling as the market is outpacing the age of mass production. The new China is gearing up for an innovation-driven future – and the commercial road transport sector is right in the middle of that historic changeover.

The People’s Republic of China can look back at a decade of uninterrupted growth that placed the country’s economy among the most buoyant in the world and, at the same time, fuelled the gearing up of the commercial road transport industry – both domestically and on a global level. In 2010, the manufacturing juggernaut even surpassed Japan in terms of nominal GDP, making the Chinese economy the second largest in the world.

In 2011, however, the Middle Kingdom has entered a phase of consolidation and re-organisation to manage the transition from a productivity-focused economy to an innovation-driven one that is more likely to endure economic fluctuations on a global level.

But, China is paying dearly for the long-awaited shift, reporting the first drop in economic growth since 2009. Economists around the world now wonder how long the slowdown will last before China will resurge with a new competitive edge.

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