Eddie Stobart: A front-runner in modern logistics

From the September 2011 issue.

Eddie Stobart is one of the most recognised brands in the UK. How come a humble transport company has turned into a pop idol?

It is safe to say that Eddie Stobart is the only trucking company that cannot only bank on a loyal customer base, but also its own fan club, counting 15,000 members who worship the red, green and white colour scheme.

In fact, Eddie Stobart is one of the most recognised brands in Britain, best known for its iconic trucks that usually feature a striking red and white striped bumper. It has been named “British Superbrand” for the past six years running and even has its own TV series. But, how come a humble transport company has turned into a pop idol?

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