Schneider National: Paint the town orange

From the December 2011 issue.

Next time a still family-owned Schneider National truck comes into the rear view mirror, give a nod to Al Schneider.

For 76 years, the bright orange “pumpkin trucks” of the Schneider fleet have been a common sight in every American state. But the company is also making efficient gear changes on the world’s biggest trading lanes – including China’s vast domestic road network.

Next time a still family-owned Schneider National truck comes into the rear view mirror, give a nod to Al Schneider. When Al sold the family car in 1935 to buy his first truck, it’s a safe bet that he couldn’t foresee a phenomenal network that covers five million loaded miles a day and sits in a business worth a staggering $3.1 billion.

The former one-man-business has become one of the largest haulage companies in the U.S. and is still privately owned. Don Schneider, Al’s oldest son, succeeded Al as president in 1976 and served in that role for 27 years. In 2002, Christopher Lofgren was named Schneider National’s third president and CEO.

Headquartered in Green Bay, Wisconsin – 180 km north of Milwaukee – Schneider is now represented in more than 28 countries worldwide and manages a gigantic fleet to deliver tailored transportation solutions for a growing clientele in the truckload, intermodal and logistics sector. In fact, the company offers the broadest portfolio of services in the industry, including Van Truckload, Dedicated, Regional, Bulk, Intermodal, Transportation Management, Supply Chain Management, Warehousing and International Logistics services.

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