Autamarocchi: Taking control

From the February 2013 issue.

In Italy, only half a dozen companies run 500 vehicles or more – and Autamarocchi is one of them.

A prominent name in Italy’s commercial road transport industry, Autamarocchi was established in 1986 when two leading transport businesses, Auta and Marocchi, merged to form the country’s first national transport powerhouse. Both companies took a pioneering role in the early 1970s when the first marine containers arrived in Italy, creating a need for ‘final mile’ haulage between wharf and mainland destination. 

According to Vice General Manager, Ervino Harej, the new brand immediately became a point of reference in the Mediterranean transport market, drawing on a combined network that would link Italy’s main ports as well as the country’s most important areas of production and consumption. “Most importantly, though, Autamarocchi was one of the first in the business to introduce a special software to manage the entire planning, communication and invoicing process. In the first year alone, we saw a 50 per cent increase in revenue simply due to added efficiency.” 

Today, just over a year since unelected economist Mario Monti was winched into Italy’s Chigi palace, the company is a buttress of Italy’s largely anaemic economy – employing some 900 staff and generating a revenue of €120 million in 2012, a six per cent increase to 2011. The overall economy, meanwhile, is forecast by the European Commission to shrink by 2.3 per cent this year and by a further 0.5 per cent in 2013. Some say it is Autamarocchi’s strong focus on high technology and customer demand that has made the business crisis-proof.

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