At Heil, it’s all about aluminium

From the September 2011 issue.

Despite half a decade of political turmoil, Heil Trailer International has gained a foothold in Thailand to serve the growing Asia Pacific market. Just after the July election, Global Trailer was able to get a glimpse of Heil’s manufacturing plant.

From an outside point of view, it is a fascinating time to observe a company perform in a new market or one that has a changing political environment. In Thailand, the new parliament has to face the challenge of bringing stability to the kingdom. This has included announcing many proposed changes in legislation including the creation of minimum wages.

But, visiting Heil’s production plant in Bang Pa-In, about 40 km north of bustling Bangkok, is a not-so-turbulent experience. “We already pay an average wage well above the minimum, therefore we welcome the government’s plan to raise the general pay level,” says Jeffrey Edwards, Sales & Marketing Director of Heil Asia. “In fact, there is a positive vibe after the election. The uncertainty is gone and the stock market is booming, so we are expecting a bright future.”

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