A new force

From the March 2016 issue.

Specialising in moving floor technology, Dutch manufacturer Kraker has successfully established itself in the Benelux region over past two decades. A new model is now meant to help the brand expand across Europe.

Lighter, cheaper, stronger, more sustainable and more economical – these were the requirements Dutch entrepreneur Jan de Kraker had in mind when imagining a completely new trailer generation some 20 years ago. The resulting moving floor design has since contributed to building a well-known brand under his family name, especially in the Benelux region, Germany and Scandinavia. Yet with success soon came pressure to grow and expand in order to keep pace with growing market demand – a resource-intensive challenge de Kraker didn’t necessarily want to rush.

That is now about to change. While the Dutch industry personality was able to resist the urge of rapid expansion for quite some time, slackening demand in his home region has prompted him to make the product more available across central and northern Europe. And, with Eastern Europe on the rise as well, opportunities in Poland and beyond are also tempting the Dutch industry personality. “Already, our fastest growing market is Poland,” de Kraker says. “Based on that success, I can see a lot more trailers leaving for Eastern Europe in the short term.”

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