Triangle: A green shade of black

From the August 2012 issue.

China's tyre manufacturing giant, Triangle, understands the impact of sustainability on brand value.

Since the Greek people voted to stay on the European course in mid-June, China’s political and economic leaders have a right to feel relieved. The immediate concern that the Greece situation could spark a breakdown of the entire Eurozone, which would also distress the export-based Chinese economy, is gone for the time being.

However, it has become apparent that continued reliance on export-oriented growth has put the country at the mercy of a decreasingly affluent western consumer base, a risky strategy for a national leadership determined to increase its people’s living standards and China’s national wealth.

The question thus becomes, how to react?

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