Alcoa: A confident company in a nervous world

From the December 2011 issue.

Alcoa Wheel and Transportation Products is convinced that by adapting to new technology it will overcome all obstacles.

It is safe to say that the Euro-zone crisis will not help the US recover from the deepest recession since 1937. But, US company Alcoa Wheel and Transportation Products is convinced that by adapting to new technology, it will resurge with a new competitive edge and lead the way.

Following the 2008 recession, the global economy is characterised by slow corporate growth, tight credit terms and modest profit expectations.
In such a hostile business environment, it has been vitally important to focus on a brand’s unique selling proposition, especially in the contested manufacturing sector. The key question is simple – does a company make an essential product or not?

In the case of Alcoa, business analysts agree that the answer is ‘yes’. Despite slow global growth, rising energy prices and a weak domestic industry, subsidiary Alcoa Wheel and Transportation Products (AWTP) has proven that on-going success in a bear market is possible.

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